Burger King is being praised for a “classy” call encouraging diners to go to McDonald’s, KFC and other popular fast food outlets.
Burger King UK posted to Twitter on Monday calling for shoppers to “order from McDonald’s”.
“We never thought we’d be asking you to do this,” Burger King’s statement reads.
“Just like we never thought we’d be encouraging you to order from KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s, Leon… Or any other independent food outlets too numerous to mention here.”
“We never thought we’d be asking you to do this, but restaurants employing thousands of staff really need your support at the moment.”
It added that while getting a Whopper “is always best”, ordering a Big Mac “is also not such a bad thing”.
The UK is going into a second national lockdown from Thursday to control the coronavirus outbreak.
It currently has more than one million cases of coronavirus with more than 46,000 deaths, according to Johns Hopkins University data.
People will still be able to enjoy fast food but only as takeaway.
Burger King praised for ‘bravery’ and class online
On Twitter, people praised Burger King.
“Respect from a McDonald’s fan,” one man tweeted.
One woman called it an example of “brave marketing” and “generosity of spirit”.
“Pure class,” another man tweeted.
“Hope your store staff, social team etc. all manage to pull through.”
However, others suggested Burger King should be showing more support for independent businesses instead of headlining McDonald’s.
“They're gonna be fine,” one man tweeted.
“Go to your local restaurants, delis, and diners. Put money back into your community.
“Support your local entrepreneurs. Forget these billion-dollar brands.”
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