Dropbox ditches unlimited storage in its Advanced plan because of crypto goons

The company says some users were reselling storage and using the service for other shady purposes.

Dado Ruvic / reuters

Dropbox is killing off unlimited storage in its business-focused Advanced plan following a surge in shady activity. It wrote in a blog post that as other services made similar changes to limit storage capacity, it has seen an increase in people using Advanced plans "not to run a business or organization, but instead for purposes like crypto and Chia mining, unrelated individuals pooling storage for personal use cases or even instances of reselling storage."

While there will of course be legitimate outliers when it comes to unlimited storage plans, Dropbox says bad actors "frequently consume thousands of times more storage than our genuine business customers, which risks creating an unreliable experience for all of our customers.” It already has policies that prohibit abusive behavior, but the company says that creating a set of acceptable-use restrictions is unworkable. To that end, Dropbox is moving to a metered model.

The company will gradually move current users over to the modified Advanced plan starting on November 1st. Customers will get at least a 30-day heads up before Dropbox migrates them to the new policy.

Over 99 percent of customers on the Advanced plan each use less than 35TB of storage per license. Dropbox says those teams can continue to use however much storage they're taking up at the time they get migration notification, plus an extra 5TB of pooled storage for five years with no price increase to their current plans.

The minority of users taking up over 35TB of storage per license will receive a similar offer but for one year. Dropbox will work with them in the aim of finding a plan that works for everyone involved in the long run. All versions of the Advanced plan will max out at 1,000TB of storage.

From today onward those who buy an Advanced plan with three licenses will get a total of 15TB of pooled storage. Every additional license will add 5TB of storage. Beyond that, starting on September 18th for newcomers (November 1st for current users), Dropbox will start offering storage add-ons. These cost $10 per month for 1TB on a month-to-month payment plan, and $8 per month if purchased annually.

If that all seems unnecessarily complicated compared with the previous version of the Advanced plan, there's only one thing for it: blame crypto bros.