Big change for Coles Flybuys program
The major overhaul at Coles comes into effect this week.
Coles has made a major change to its Flybuys program which the supermarket says will help customers with mounting cost-of-living pressures that "continue to pinch".
Customers of the retail giant who link their Flybuys account to the Coles app will now have access to personalised offers as of this week.
This includes discounts, points on specific products and categories, as well as free products. The initiative, among others rolled out by Coles this month including price locking, is meant to encourage people to load up on fresh fruit and vegetables, according to Coles General Manager, Instore Experience and Loyalty, Adam Heywood.
“We have seen our customers turn to loyalty programs as the cost of living continues to pinch, to help them accumulate points and save on future transactions," he said in a statement. "This new offer from Flybuys will allow customers and their families to eat well while boosting their points balance to be used on upcoming shops.
“This fresh initiative is another way we’re helping Aussies this winter, and follows the latest instalment of our successful Locked campaign, taking the pressure off Aussie families by locking the price of selected fruit and veggies for the first time.”
Cost of living statistics
Aussies are spending almost $2000 extra a year on groceries
37% of Aussies are struggling to pay their home loan
Rents rose by an average of 10% in capital cities in 2022
6% of tenants admitted to lying about their income to secure a rental
1 in 3 Australians have asked friends or family for financial help in the past 12 months.
Source: Finder Cost of Living Report 2023
What are the current Flybuys deals at Coles?
Until June 27, a customer who spends $20 on fresh fruit and vegetables and scans their Flybuys, will collect 5 x Flybuys points on their shop.
Additionally, shoppers who spend $100, including $20 on fresh fruit and vegetables, will increase their Flybuys balance by 500 Flybuys points. And those with a $200 transaction will get 1,000 points.
With every 2,000 points gained, customers will get $10 off their shop.
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