Aussie bar fined $3900 over 'lewd' bra promotion

The owners posted about the offer on Facebook - sparking heated backlash.

A popular Aussie pub has copped a hefty fine for trading free drinks in exchange for guests' bras, with the larger the bra the more drinks on offer.

The Woolshed — a country-style bar in Adelaide's CBD — has attracted a fine of $3897 for "lewd promotion" by South Australia's Consumer and Business Services (CBS). The venue posted online about the promotion in June of this year, urging both men and women to make the exchange.

"Wearing a bra is so uncomfortable, hang it up in the shed and let loose," the post in June said, the ABC reported. "The bigger the better. That means you as well boys."

Promotion lashed by state's consumer watchdog

The Woolshed on Hindley Street in Adelaide.
The Woolshed on Hindley Street in Adelaide was issued the fine for "lewd promotion". Source: 9News.

One, two or three free drinks were offered based on whether guests used an A, B or C cup bra.

Online, the promotion was branded as "misogynistic" by many.

The consumer watchdog attended the venue after customers made complaints, catching owners in the act on the night after obtaining CCTV footage.

Gender-based promotions unlawful

Under the liquor code, gender-based promotions are prohibited, with officials warning that promotions that "objectify people" are strictly against the law.

"Theme nights and other promotions can be a great way for licensed venues to attract customers, but there must be appropriate standards which is why the General Code of Practice for liquor licence holders has clear standards in place," Liquor and Gambling Commissioner Dini Soulio said.

The promotion in June on Facebook.
The promotion in June asked patrons for their bras in exchange for free drinks. Source: Facebook.

"Gender-based promotions – including those that objectify people - are not only out of line with community expectations, but are in breach of this Code."

Mr Soulio added that the venue also breached CCTV regulations.

"More concerning was the inadequate CCTV coverage," he said. "CCTV footage is vital not only for on-premises security, but also for investigative purposes as needed.

"This is why the Late Night Code of Practice includes a requirement that licensed premises maintain CCTV that captures all internal and external areas of the premises – except for toilets – along with entry and exit points."

It's understood the Woolshed have upgraded their CCTV since attracting the fine.

The venue, well-known among Adelaide residents and interstate travellers alike, features a mechanical bull that patrons can ride inside. The three-level bar is located on Hindley Street in the city centre.

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