Aldi's $250,000 act for flood victims – here's where the money will go
Aldi Australia has announced a $250,000 commitment to aid people affected by the Queensland and New South Wales floods.
Through the initiative, $250,000 worth of food goods and essential groceries will be donated to Aldi's national charity partner Foodbank, which will be distributed to vulnerable people doing it tough due to the catastrophic events.
Yahoo News understands the donations will consist of pantry staples such as rice, cereals, pasta, canned goods and sauces.
From Saturday, March 5, the supermarket has also announced customer donations will be accepted at the cash registers of its stores nationwide.
Customers are able to donate cash and/or non-perishable items to the cause.
The fundraising activity follows Aldi's $250,000 in-kind donation to Aussies impacted by food insecurity due to the Covid-19 pandemic.
The supermarket giant also donated 10 million meals and more than 66 tonnes of non-food items to Australians in need in 2020.
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Aldi Australia’s Director of Corporate Responsibility Daniel Baker said it was imperative to support the communities impacted by recent weather events.
“As a retailer with a strong presence throughout the Eastern Seaboard, we have a responsibility to step up and support our fellow communities when they are in need,” he said.
“The recent floods have devastated many communities in which we operate, with many of our own store teams directly impacted by these events.
“It is our hope that these communities are able to recover quickly and that food and essentials are distributed to those who need it most right now.”
Aldi’s donation is also in line with their National Waste Policy Action Plan, which aims to halve the amount of organic waste sent to landfill by 2030.
“We are proud to be repurposing surplus food to give back to communities while also operating more sustainably,” Mr Baker said.
Foodbank praises 'high value' donation
Foodbank Australia CEO Brianna Casey says with a growing demand for food relief in communities impacted by flooding, Aldi’s contribution will make a big difference.
“Aldi continues to show up when Australians are in need and the recent flood events have been no different,” she said.
“Aldi has been a highly valued and reliable partner to Foodbank over the last 12 years and continues to provide us with much-needed meals and non-food essentials for Australians in need.”
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