Aldi, Coles, IGA or Woolworths: Australia's favourite supermarket named for 2023

When it comes to customer satisfaction, one supermarket reigns supreme.

The shoppers have spoken and Aldi remains Australia's favourite supermarket, taking out Canstar's Supermarket Satisfaction awards for the sixth year in a row.

The German-owned chain out-performed rivals Coles, Woolworths and IGA, earning five stars in every category except "variety of products" and "customer service".

Aldi shopper carrying basket full of groceries
Aussies are most satisfied with Aldi when it comes to supermarket shopping. Source: Getty

While victories in price-based categories like "value for money" and "deals/specials available" were to be expected, wins in both "freshness of produce" and "quality of supermarket-owned branded products", prove the discount grocer is hitting competitors where it hurts.

Secret to Aldi's success

That, according to Aldi Australia Group Director, Simon Padovani-Ginies, is the secret to the company's success. "Aldi has won a spot in the hearts and back pockets of Aussie shoppers through one simple and consistent commitment: high quality products at competitively low prices," Mr Padovani-Ginies said.

Aldi also received a five-star rating from shoppers for "layout and presentation of store", as did Woolies, while IGA was the only supermarket to receive five-stars for customer service. Coles didn't receive a five-star rating in any category, but overall ranked higher than IGA, which performed poorly in price and quality-based categories.

Canstar Blue supermarket satisfaction ratings of Aldi, Woolworths, Coles and IGA
Aldi scored five stars in all but two categories. Source: Supplied

"Customers deserve great value for money when shopping for groceries, and to be rated the supermarket with the most satisfied customers year after year is a proud moment for Aldi and our many Australian supplier partners," Mr Padovani-Ginies stated.

Affordability top of mind

Meanwhile, Canstar Blue's Christine Seib said the awards indicate that value for money remains a high priority for Aussie families as the cost of living surges. "Aldi took out the 2023 title with five-star ratings from consumers for the value-for-money, deals and specials it offers, the freshness of its produce, the quality of its own-branded products, and in the all-important overall shopper satisfaction category," Ms Seib said.

"In an environment where higher costs of living are putting pressure on households' budgets, Aldi's combination of value, specials, freshness and quality is hard to beat," she added.

Since Canstar’s Supermarket Satisfaction Ratings began in 2011, Aldi has taken top honours an impressive 11 times, winning previously in 2011, 2012, 2014, 2015, 2016, 2018, 2019, 2020, 2021 and 2022.

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