Airline's subtle jab at China in logo

Nadine Carroll
·2-min read

Taiwan based China Airlines have changed its livery in a subtle move that could lead to backlash from Beijing.

The airline is named after the Republic of China, the official name of Taiwan, however it is often confused for an airline from mainland China.

China Airlines debuted the first of six new Boeing 777F cargo planes looking slightly different than previous designs.

China Airlines plane before they changed their logo
The original China Airlines design. Source: Getty

The plum blossom logo still remains and the China Airlines brand appears, however the text has been reduced in size making it barely visible.

On the side of the plane is the word ‘Cargo’, with the shape of the island of Taiwan placed within the ‘C’.

The changes have not been made without reason.

“The new paint job is meant to dispel any misperceptions that (the airline) is linked to mainland China,” an article in Hong Kong based outlet Apple Daily reads.

The new China Airways logo hardly shows the word China
The new China Airlines design has appears to be distancing itself from China. Source: Twitter

Opposition Kuomintang legislator Lee De-wei said the new design showed Taiwan had been metaphorically “swallowed by the big C,” referring to China, according to Apple Daily.

Lawmaker Wang Ting-yu from the ruling Democratic Progressive Party said the design might be too subtle for foreigners to make the connection to Taiwan.

Foreigners confused over China Airlines

Confusion over the airline’s name recently became an issue when it flew millions of face masks to the US and Europe during the peak of the coronavirus pandemic, with Taiwan’s Premier Su Tseng-chang concerned the carrier’s name may have led people to believe the donations came from Beijing.

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More recently the BBC mistakenly used an image of a China Airlines aircraft in a story that was about aviation on mainland China.

Earlier this year, Taiwan’s transport Minister Lin Chia-ling said he was open to a name change for the airline with parliament passing a proposal for the transport ministry to create “both short and long-term rebranding plans”.

The new design appears to be the first step towards a rebranding.

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