'This is disgusting': The little girl's dress sold in Australia that's outraging parents

A popular Australian online shopping site has caused outrage after advertising a dress for little girls emblazoned with a slogan some parents say "sexualises children's clothing".

Displaying the words “I’m sexy and I know it”, Ozsale listed the dress as being “beautifully designed clothing for your little one”.

The dress, sold in sizes for 3 to 9 years, was spotted by UK Facebook group ‘Let clothes be clothes’ and drew immediate criticism from concerned parents.

One Facebook user asked who would think the $12 frock is suitable for a child.

The girl's dress has been slammed online. Source: Facebook
The girl's dress has been slammed online. Source: Facebook

“Can’t believe anyone even suggested this, let alone it being approved, made, stocked and (I can only presume) bought by anyone," one Facebook user commented.

“Who in God’s name thought this was a suitable item for a small child?” another asked.

"This is disgusting," one woman added.

“Don’t even know where to begin. I’m rendered speechless that this thing even exists."

The Ozsale item appears to be now marked as sold and the photo of the dress has been removed from the site.

Some critics accused the discount online site of "sexualising" children's clothing.

“We sexualise little girls and then wonder at the problems women face in terms of image," one frustrated woman wrote.

“And I have to blame the parents who actually buy stuff like this or allow their children to wear it.”

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