The Aldi product women are going crazy over - and it's now available in Australia

A $30 Aldi anti-ageing pack has been praised as a "miracle" cream shoppers swear is just as good as luxury beauty product retailing at $575.

The demand for the Caviar Illuminating cream is strengthening Australia's love affair with the discount supermarket, with some shoppers even calling the bargain "too good to be true".

The beauty range promises “a luxurious lifting and firming skin care range for Woman 40+” at a fraction of the cost of some high-end anti-ageing brands.

A $30 Aldi anti-ageing pack has been praised as a miracle cream shoppers swear is just as good as luxury beauty product retailing at more than $500. Picture: Brooke Jacobson/Instagram
A $30 Aldi anti-ageing pack has been praised as a miracle cream shoppers swear is just as good as luxury beauty product retailing at more than $500. Picture: Brooke Jacobson/Instagram

The caviar extract apparently contains a "revolutionary" snow algae extract which stimulates collagen synthesis, to help improve the skin's elasticity and improves radiance, while minimising wrinkles and "visible signs of ageing”.

The Lacura Caviar Illumination skin care range is available in Aldi stores this week as a Special Buy. The $29.99 gift set includes the day cream, night cream and eye mousse, to rival comparative products that cost hundreds of dollars.

Shoppers are reporting the bargain gift pack is just as good as the La Prairie Skin Caviar Luxe Cream, which sells for $575 in Australia, as part of a set of three products.

"Aldi, I don’t know how you do it, but this stuff is amazeballs," one woman gushed on Instagram.

It's not just Aussie customers raving about the "miracle" beauty product, but women across the globe have shared their satisfaction with the cheap cream since it became available in Aldi stores across Europe.

The budget gift pack has been compared to the $575 Skin Caviar set (pictured) which includes a Skin Caviar Liquid Lift, Luxe Cream, and Luxe Eye Lift Cream. Picture: LaPrairie.com.au
The budget gift pack has been compared to the $575 Skin Caviar set (pictured) which includes a Skin Caviar Liquid Lift, Luxe Cream, and Luxe Eye Lift Cream. Picture: LaPrairie.com.au

A mother in Ireland also praised the product saying: "Lacura caviar day cream is a miracle. Using this 1 yr and tonight was asked for ID when buying wine. I'm 42 yr old mum of 4."

Reports of the budget miracle cream comes weeks after a South Australian $20-a-bottle shiraz was named the world’s best, giving Aussies a chance to sample the top drop at an affordable price.

The Taylors Wines' Jaraman 2014 was awarded the best shiraz globally in this year’s Association of Wine Writers and Journalists’ world raking, selling for just $20.09 at Dan Murphy’s.