Shoppers invited to take part in food labelling trial
Australian families are being asked to take part in a national food labelling trial that will influence the labels we rely on for nutritional information.
Some 2500 shoppers armed with a smartphone app will scan particular labels on items and make a choice whether to buy them, based on the label's advice.
Dr Bruce Neal from the George Institute for Global Health says the study will show which forms of labelling are most effective.
“Government, public health and the food industry have got together and said, 'We're going to put Health Stars on our foods,” he told 7 News.
“But what we really want to know is, is that the best form of labelling that we could've chosen?
“So we ask you to scan the barcode for the product you actually put into your shopping basket. It'll send it to us and we'll have a record of what you buy during that month.”
Coles is supporting the study and will give participants a $100 shopping voucher to spend on Coles Online.
Shopper Charissa Brooks said using the app had made her more aware of healthy alternatives.
“I've actually now changed some of the brands I buy for things like tomato sauce, breakfast cereals, muesli bars, rice crackers,” she told 7 News.
“I have been quite surprised to see there are some healthy choices and healthier choices that I can make.”
The findings from the study, which should be completed by the end of the year, will be taken to the government and foot scientists.
To take part in the food label trial or find out more information can head to the George Institute website.
News break - September 1
