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YouTube will 'amplify' Black creators with a $100 million fund

It plans to ‘center and amplify Black voices and perspectives.’

fizkes via Getty Images

In an attempt to “amplify” Black voices and perspectives, YouTube is creating a $100 million, multi-year fund dedicated to Black creators, artists and their stories. It’s not clear exactly how that money will be spent, but YouTube plans to “elevate” content like “Bear Witness, Take Action,” a live stream fundraising event scheduled for June 13th. The platform has also pledged to highlight racial justice issues on its Spotlight channel through the month of June.

“Building on our work over the past several years, we’re taking this moment to examine how our policies and products are working for everyone ⁠— but specifically for the Black community ⁠— and close any gaps,” CEO Susan Wojcicki wrote in a mid-year update announcing the $100 million fund. “And more broadly, we will work to ensure Black users, artists, and creators can share their stories and be protected from hateful, white supremacist, and bullying content.”

Last year, YouTube enacted a stricter anti-harassment policy to curb hate speech and threats, specifically content that “maliciously insults” people based on gender identity, race or sexual orientation. Last quarter alone, Wojcicki says, YouTube removed over 100,000 videos and 100 million comments for hate and harassment.

“But we recognize we need to do more, in particular with the Black community,” Wojcicki wrote.

Saturday’s event, “Bear Witness, Take Action,” will be a 90-minute special hosted by Common and Keke Palmer, with guests including Carmelo Anthony, Sterling K. Brown, Roxanne Gay, Alicia Graza, Jemele Hill, John Legend, Tey Songz and more. The event will include musical performances, roundtable discussion and panels, and viewers will be encouraged to donate to the Equal Justice Initiative.

Earlier today, Apple also pledged $100 million to foster racial justice and equality. Google has promised a separate $12 million fund to support organizations working to address racial inequalities, and Facebook and Amazon have committed $10 million each.