Ashley Madison designed 'What's Your Wife Worth?' app
Controversial cheating website Ashley Madison has been caught up in new scandal, this time, after emails revealed plans for an app called ‘What’s Your Wife Worth?’
It comes just weeks after hackers exposed the identities and fantasises of more than 33 million users around the world.
Based on a 2013 email exchange between founder Noel Biderman and Avid Life Media’s VP of creative, Brian Offenheim, the app would allow men to rate each other's wives on a scale of one to 10.
They also reveal Mr Biderman was excited about the idea.
“Choice should be ‘post your wife’ and ‘bid on someone’s wife,’” he wrote.
“I am not sure we should be asking for real names — rather usernames.”
When Mr Biderman was shown a mock-up of the app’s sign up page he responded: 'This is really good.’
The exchange was exposed in a second data dump, which saw screenshots and nearly 200, 000 emails leaked online last week.
It appears the app never made it onto shelves, however, with another email exchange revealing it was “horribly developed”.
Morning news break – August 28
