Woolworths has shared simple bargain hunting tips in a new TikTok, as customer complaints about supermarket price rises flood social media.
The grocery giant’s video, which was posted this morning, explains that finding cut-price items is still possible.
“Get bang for your buck at Woolworths,” the video tells the supermarket chain's 71,000 TikTok followers.
“Don’t sleep on our end of aisle bays, they’re loaded with specials.”
The 15-second clip also teaches viewers how to easily spot product markdowns in store.
“And if you like scoring bargains, make friends with these yellow-stickered items,” a voiceover says.
The video received over 6,000 views within an hour of being posted on TikTok.
TikTok users react to bargain-hunting hacks
The clip, which is part one of a series of money-saving tips, has generated hundreds of likes and several user comments.
“I love Woolworths so much,” commented one TikTok user.
“We love you too!” Woolworths replied.
A second user mentioned a relatable customer experience.
“Step 1, head in for a bottle of soft drink. Step 2, magically walk out with five packs of gum, a Monster drink, some chips, and some Haribos,” they wrote.
“It’s too hard to avoid the snacks!” Woolworths responded.
Money-saving tips follow complaints over inflated prices
Woolies' latest TikTok upload follows complaints from customers that the grocery giant unfairly raised the prices of soft drinks and other items overnight.
A Woolworths spokesperson responded to the claims of price gouging, telling Yahoo News that the increased costs are a result of rising wholesale costs.
“In response to a wholesale cost increase from the supplier, we've updated our retail prices,” said the spokesperson.
“We understand that every dollar counts and never take the decision to increase prices lightly.
“We'll continue to work closely with our suppliers to offer value and competitive prices across our customers’ shops.”
New TikTok sparks familiar product debate
Meanwhile, Woolworths’ newest TikTok has reignited an old argument in the comments section, with one user voicing his expectations for the release of seasonal products.
“We need you to set some rules,” he said. “Hot cross buns and Easter eggs in March and April, Halloween stuff in October, and Christmas stuff from mid-November.”
Supermarket shoppers have long clashed over the early release of seasonal products, with no end to the debate in sight.
“We want hot cross buns all year, mind your own business,” one TikTok user jokingly replied.
Woolworths says demand for hot cross buns not restricted to Easter
A Woolworths spokesperson has previously confirmed with Yahoo News that hot cross buns are a top seller in stores immediately after the Christmas period.
“Hot cross buns always quickly hop off the shelves once on sale, in fact we traditionally sell more than 3 million hot cross buns in the first week alone and nearly 17 million by the end of January,” they said.
Do you have a story tip? Email: email@example.com.