Woolworths release Christmas mini collection to rival Coles

Woolworths has released its own mini-collection ahead of the silly season after the huge success of competitor Coles’ Little Shop campaign.

The supermarket released its own “little bit of magic, imagination and festive work” for customers ahead of Christmas with its own range of Woolworths Christmas Pop-Outs.

The collectables feature 12 Christmas-themed buildable cardboard characters including Santa and his elves.

“Customers will also be able to see what they are getting as the ‘Woolworths Christmas Pop-Outs’ will not come in ‘blind plastic bags’ to help avoid duplication or disappointment and minimise waste,” a statement said.

This comes after Coles made 30 collectibles in individual plastic bags and gave one to customers for each $30 spent.

Woolworths has released its own Christmas Pop-Outs to combat the Coles Little Shop campaign. Source: Woolworths

Woolworths’ collectibles will be released each week for the next four weeks and will also be available with every $30 spent in store or online.

Managing director Clarie Peters said in a statement people “will be captured by the wonder and imagination” of the collectables.

She added the collectables are fully recyclable.

The will be available from Wednesday.

In August, Woolworths blamed the ban on single-use plastic bags and the Little Shop campaign for hampering sales to start the current financial year. 

Chief executive Brad Banducci labelled it a “successful campaign” and said it had affected customers with children trying to collect the toys.

Twinkles the Christmas tree and Snowflake the reindeer are two of the collectibles. Photo: Woolworths