Why Elon Musk wants Twitter

Elon Musk has successfully bought Twitter for $61 billion (AUD), but what motivates the Tesla and SpaceX CEO? Professor Terry Flew discusses the business and personal reasons Musk has been after the social media platform.

Video transcript

- Elon Musk has joined the board of Twitter a day after taking a $2.9 billion stake in the business. He is currently Twitter's biggest shareholder, with a 9.2% stake in the company. Musk has described himself as a free speech absolutist and has previously criticized Twitter for not living up to free speech principles.

It's still unclear what the Tesla boss's motivations are for his involvement with Twitter, but he's still only one of a 12-person board. This means he'll be involved in feedback at a greater level, but won't have responsibility over policy decisions, a.k.a. he can't restore Donald Trump's Twitter account. This news has raised questions on how Elon Musk could reshape the social media platform.

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