Victoria's chief health offficer sent people into a frenzy after he appeared shirtless on national television.
As cases of the flu surge in Victoria, people have been urged to roll up their sleeves and get vaccinated against influenza.
The state's chief health officer Professor Brett Sutton got his flu jab, though while the cameras were rolling he did more than just roll up his sleeve — he took his shirt off.
The clip of him getting jabbed was aired on Channel 7 for just a few moments, and viewers were able to spot his tattoos.
"And the professor has agreed to put his clothes back on and join us live back in the studio," 7News reporter Blake Johnson said.
Pointing out the tattoos, Mr Johnson asked whether there was some "needle fatigue" at the moment, eluding to the Covid vaccine rollout and the renewed calls for the flu jab.
Prof Sutton said it was certainly likely people are fatigued when it comes to vaccines by now, but he said the flu shot is recommended every year and most people take up the opportunity.
He also outlined why this year might be a particularly bad flu season.
"We've essentially had no flu the last couple of years," he said, meaning people likely don't have natural immunity.
"So international travellers are back, restrictions aren't there, we're all moving around a lot. We've got every opportunity to pick up all kinds of respiratory illnesses."
He also noted Covid isn't going away, so the healthcare system is still strained, meaning protecting yourself with the vaccine is important.
Social media users gush over CHO
While the information Prof Sutton was relaying is important, some were fixated on the fact he took off his shirt for the flu shot.
Thanks Blake. Even dad bods need flu protection. https://t.co/qbQnfhduIu
— Chief Health Officer, Victoria (@VictorianCHO) April 29, 2022
He even made reference to it on Twitter, with a tongue-in-cheek jibe at his own appearance.
"Thanks Blake. Even dad bods need flu protection," he said, sharing the video of the interview with 7News.
One person thanked the CHO for the Friday "pick-me-up", and another person admitted to watching the clip on repeat.
Oh [Brett Sutton] is fully responsible for heart flutters and hot flushes today," one person wrote.
"Enjoyable viewing," another added.
As Prof Sutton calmly guided Victorians through the pandemic, there has been a lot of discussion about his appearance.
His face has been stuck on home-wears and his supporters have even made fan pages.
However, some were stunned Prof Sutton didn't just roll up his sleeve, which is usually the norm when getting vaccinated.
"It’s why I wear a short-sleeved t-shirt when I get vaccines! Rookie error Doc," one person quipped on Twitter.
"Not necessary," another said.
Do you have a story tip? Email: firstname.lastname@example.org.