'Please explain': The truth behind confusing Coles milk label

A Coles customer has spotted a misleading label on its home brand milk and demanded answers.

Posting on the Coles Facebook page the Tasmanian shopper wanted to purchase a bottle of Coles Full Cream Milk, advertised on the front label as a product of Tasmania.

However, on the back of the bottle it stated the milk in the bottle was “sourced from Queensland farms and bottled in Queensland.”

“Please explain,” the frustrated customer wrote on social media with a picture of the milk in question.

A bottle of Coles Tasmanian milk labelled as a product of Queensland on the back.
The Coles milk was labelled 'Tasmanian' on the front (left) and bottled and sourced in QLD on the back (right). Source: Facebook

The shopper said she had purchased the milk from Coles Burnie in Tasmania and shopping local was an important factor for her when choosing groceries.

“Tasmanian products are very important to me,” she wrote.

‘Milk is ‘frustrating’ to purchase’

Another customer replied saying they found it difficult to purchase and support local farmers.

“Milk is ‘frustrating’ to purchase. You try to do the right thing and support your local farmers, but dig a little deeper and many of what you think are small independently run/owned brands are not!” a user wrote.

A Coles spokesperson apologised for the confusion and clarified to Yahoo News Australia that a small number of bottles sold in Tasmanian stores had been labelled incorrectly.

“All Coles Brand milk sold in Tasmania is supplied by Tasmanian dairy farmers and bottled locally.

A person deciding which milk to purchase at the supermarket
A Coles customer said buying milk is 'frustrating' after the supermarket incorrectly labelled its own brand. Source: Getty

“This is an unfortunate labelling error that impacted a small number of bottles and is currently being fixed.

“We apologise to our Tasmanian customers for any confusion,” a Coles spokesperson told Yahoo News.

It’s not the first time a Coles product has been labelled incorrectly.

A customer recently slammed the supermarket giant for listing an incorrect number under vital medical information on a pest control product.

The mother said she was left in a “panic” after her young daughter put a Coles brand mosquito coil in her mouth.

When she called the number listed on the back of the packet as ‘Poisons Information Centre Australia’ she discovered it was a typo and the number listed on the box directed customers to NRMA insurance.

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