Thousands affected by supermarket error

Coles supermarket has apologised to Flybuy customers after a pricing error. Picture: NCA Newswire / Gaye Gerard.

Coles supermarket has issued an apology and will refund thousands of customers over a series of pricing errors on various products.

The supermarket giant confirmed it accidentally raised the price on 20 popular items during a recent promotion both in-store and online.

A Coles spokeswoman said the ticket price was incorrectly increased before the end of the promotional period.

Coles supermarket has apologised to Flybuy customers after a pricing error. Picture: NCA NewsWire / Andrew Henshaw

“We know cost of living is the biggest focus for so many of our customers,” she said.

“We sincerely apologise to our customers for this mistake and we are working quickly to make it right.”

The supermarket giant issued the apology to affected customers in an email, explaining how the refund will work.

“As a result of this error, we are refunding the full cost of the items to customers,” the Coles spokeswoman said.

“Coles has processed refunds for customers who used their Flybuys card or purchased through Coles Online.

“We ask any customer who purchased these items in store to visit our service desk with receipt for a full refund.”

Affected Coles customers will be refunded. Picture: NCA NewsWire / Jeremy Piper

The spokeswoman said the supermarket was planning on putting the affected products back on promotion.

“Eight are currently back at a reduced price and we are making arrangements to place the remaining 12 on promotion for our customers,” she said.

Affected customers received the email explaining any refunds would be issued to their Flybuys accounts.

“We have identified that you purchased product(s) that were on promotion, and we did not charge you the promotional price,” the email reads.

“We sincerely apologise for the mistake we have made and we have refunded the full cost of the product(s) to your Flybuys card.

“We are sorry for any inconvenience caused.”