Make a statement
Make-up this season is all about finding your star.
It could be a bold red lip, dramatic smoky eyes or chiselled cheekbones - the key to "look at me" make-up this winter is to make the most of one feature on your face.
"Whether it's your captivating eyes, luminous skin, or voluptuous lips - use make-up to highlight this feature so it's the focal point of your make-up look," Lancome national make-up artist Lara Srokowski says.
"This will draw attention to it, while helping to conceal any features you may not want to stand out."
Rae Morris, international make-up artist and author, says while on occasions it does work to wear smoky eyes and a red lip, too much focus-point make-up can easily become "borderline Mardi Gras".
"Defining one feature looks more elegant and timeless," she says.
The eyes have it
"Everyone has beautiful eyes, some just need more enhancing," Ms Morris says.
"Once eye (make-up is) done, they need little maintenance - unlike a red lip, which always needs attending."
Alison Jade, beauty entrepreneur and creator of Alison Jade Cosmetics, says coloured mascaras and complementary colour eye-shadows will bring out the most of the eyes.
"Use brown or bronze for blue eyes, navy shades for brown eyes and purple to make green eyes pop," she says.
Ms Morris likes to match the eye colour with an even deeper hue.
"If you have green eyes, choose an emerald green; blue eyes use navy and brown use deep chocolate," she says. "Then smudge in a black kohl pencil to add definition."
Ms Jade recommends a smoky eye with false lashes.
"You can do a softer version of a smoky eye by sticking to lighter brown, mushroom and gold shades," she says.
Defining your brows will accentuate and frame the eye.
"Add lots of mascara, top only, to give your eyes a lift and top and bottom to make your eyes more rounded," Ms Morris says.
Kissable lips
If you have a full lip, Ms Jade suggests playing them up with gloss or lipstick in a statement shade.
"During the day, stick to bright tones - think hot pink or a bright orange," she says. "For night-time, I love a wine-stained lip."
The traditional Hollywood glam statement lip is red.
"Red lips look more modern in matte than glossy," Ms Morris says. "If you are unsure, choose a neutral red like a berry or mahogany, or MAC's Ruby Woo red lipstick is the perfect all-round red to suit everybody."
Ms Morris recommends a soft nude shade to downplay small lips, paired with a feature eye. A small amount of gloss to the centre of the lips will create fullness and make the lips appear plumper.
Face facts
Ms Srokowski says the key to beautiful make-up starts with beautiful skin.
"Use skincare to keep your skin healthy and radiant," she says.
Velvety skin tones are the winter look du jour, meaning slightly powdered skin.
"Always choose a foundation that gives you a flawless coverage first," Ms Morris says.
"I prefer creme or liquid base over powders as you can build them up or sheer them down."
She advises buffing foundation in with a brush, then concealing where necessary and lightly powdering the T-Zone.
For luminous skin, Ms Jade recommends mixing a small amount of liquid illuminator with foundation.
"To further enhance this look, add some illuminating lotion to cheekbones, bridge of the nose and cupid's bow."
Put your best face forward this winter with a well-balanced make-up application that plays by the rules.
