Bobbi Brown Cosmetics is enlisting actress Katie Holmes as its first celebrity spokeswoman.
Holmes, 33, will appear in 2013 print ads and displays.
Bobbi Brown will also be the lead make-up artist at the spring-summer 2013 fashion show for Holmes' clothing line, Holmes & Yang.
Holmes, whose divorce from actor Tom Cruise became final on August 21, is also appearing on Broadway this year in Theresa Rebeck's five-character Dead Accounts and also recently shot an adaptation of Chekhov's The Seagull.
Bobbi Brown Cosmetics, created by make-up artist Bobbi Brown in 1991, offers make-up, skin-care products, perfume and accessories in 60 countries and is owned by Estee Lauder cosmetics company.