Apple has today introduced a trade-in element to its Perth stores, allowing customers to swap their old iPhones and iPads for credit on new models.
Pitched as a way of "supporting the environment" - and before the rumoured September release of its iPhone6 -Apple will give customers up to $250 store credit for an iPhone and $215 for an iPad.
The latest models - the iPhone 5S, iPhone 5C, and iPad Air - are not eligible for the trade-in credit, nor are Apple's first-generation models, though customers can bring them in for recycling.
First launched in the US in August, the move it an attempt by Apple to further bolster its green credentials after it announced its 21 Australian stores are powered by renewable energy.
However some industry commentators have suggested it is also a crafty way of keeping Apple customers within its ecosystem - and encouraging them into Apple's stores - rather than giving them the opportunity of selling older devises.
A spokesman declined to reveal the breakdown of what parts of a old iPhone or iPad are recycled.
"In addition to helping support the environment, customers will be able to receive a credit for their returned iPhone or iPad that they can use toward the purchase of a new iPhone or iPad," an Apple spokesman said.
In the past Apple has offered a reduced rate on a new item at its city and Garden City stores, or online, when an old or damaged phone was traded in.