The West

Air deal a bonanza for Broome

The alliance between Qantas and Emirates has seen airline bookings to regional cities such as Broome leap threefold.

According to Qantas, since selling tickets on the joint network started in January, Emirates customers from Britain, Europe, North Africa, South-East Asia and the Middle East have bought three times as many fares to regional centres, including Coffs Harbour, Broome and Cairns, as under the previous partnership with British Airways.

Qantas executive manager of international sales Stephen Thompson said inbound tourism would benefit from Emirates selling seamless itineraries to some of Australia's most popular regional centres.

"As a result of our partnership with Emirates, our regional centres are being promoted to a bigger audience than ever before," Mr Thompson said. "We have already seen strong bookings for new code-share destinations across Australia including Broome, Townsville, Darwin, Launceston, Alice Springs, Devonport, Rockhampton and the Gold Coast."

The West Australian

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