Ads put 'awesome' into Adventure World
Adventure World has said farewell to the “splat” logo it has used for the past seven years to show its evolution from water-based leisure park to a rollercoaster-packed theme park.
Developed by SHEDcsc, the new brand mark is supported by the new positioning statement, Have an AWesome Day — deliberately using the park’s initials.
SHEDcsc creative director Andrew Tinning said the branding captured the park’s promise of “creating happiness and long- lasting magical memories”.
“Adventure World has undergone a real transformation and has even bigger plans in the pipeline, ” Mr Tinning said. “We are delighted to have helped their team bring this to life with a new brand mark and positioning that encapsulates this and sets the scene for the future.”
The branding will be supported by a new television campaign of 15 and 30-second ads, and outdoor, including highway billboards and bus backs.
•Another campaign to launch this week comes from Riley Mathewson Public Relations for funeral director Seasons.
The RMPR team created the award-winning No Fuss campaign — featuring the bare buttocks of two naked senior citizens by a campfire — for Seasons’ sister company, Just Cremations.
The Seasons ad focuses on the fact it is a family business, run by funeral director Steve Erceg and his four daughters.
RMPR senior consultant Clint Ford said the campaign, with heavily styled photos of the family, will include social and digital media, bus backs and print.
