Beyonce's father Mathew Knowles is convinced the speculation surrounding his daughter's marriage to Jay Z is being fanned by promoters to boost ticket sales for the On The Run tour.
The couple was hit with split rumours earlier this year, not long after their joint tour began in June.
Neither of the stars have spoken publicly to defend their six-year marriage or deny the reports.
Beyonce's mother Tina has blasted the speculation, insisting "everything's perfect".
Now her father and former Destiny's Child manager has accused promoters of encouraging the rumours to drum up interest in the concerts.
"I know, because we've done this from experience. There's a tour going on, so you sometimes have to ignite that tour. It's called a Jedi mind trick. The Jedi mind trick fools you a lot at time," Knowles told Texas radio station 104.1 KRBE this week.
Knowles also alludes to the infamous elevator bust-up between Jay Z and his sister-in-law Solange Knowles in May, adding, "All I know is the Jedi mind trick. Everyone's talking about it. Ticket sales went up. Solange's album sales went up 200 per cent."
The On The Run Tour concludes in Paris, France in September, with rumours of an extension to Australia later this year.