It may not be their best fashion statement, but several Perth businessmen are happy to don a purple bra to support breast cancer services.
GOE Australia executive director Alby Fong, small business entrepreneur Peter Servante, Breast Cancer Care WA chairman Malcolm Day, Perth printer Dean Bennett and Mix 94.5 duo Dean Clairs and Shane McFarlane will all wear purple bras on June 20 to support the 12th annual Purple Bra Day.
The event is Breast Cancer Care WA's main fundraising event, which it hopes will raise $500,000 this year.
The WA charity provides emotional, practical and financial support and care to people affected by breast cancer.
This includes men with breast cancer, carers and family, who have their own challenges and needs.
Its founder Ros Worthington was the brainchild behind the purple bra event, launched in 2002.
"It is just such a fun approach to raising money for what is a very important cause that is extremely close to my heart," Ms Worthington said.
Breast Cancer Care WA chief executive Donna Rendell said the group had thousands of packs containing the purple bra and fundraising tips which would be sent to participants, including sporting groups, schools and businesses.
"As we head into a new financial year, the success of this fundraising event will determine the next 12 months for the organisation," Ms Rendell said.
"With our support services at capacity, we are in desperate need for an additional breast care nurse and a counsellor.
"Reaching our $500,000 target will not only mean we can continue to provide our wide range of services free of charge to the community, but also increase the depth of our services and the number of people we can support by appointing these two new roles."
Details are at www.purplebraday.com.au .