Butcher's stoush with burger chain over five-letter sign

A butcher and a burger chain have gone to war over the use of a sign.

Adam Stratton who owns Tender Gourmet Butchery in Warringah Mall on Sydney’s Northern Beaches has received a letter asking him to remove his signage, Nine News reports.

Mr Stratton recently installed a sign which reads, “grill”.

He told 2GB he’s trying to explain to customers “you can get carvery, or grill, or burgers there”.

Pictured are Tender Gourmet Butchery's grill signage and a sign for burger chain Grill'd. Grill'd wants the grill sign taken down arguing it looks too similar to theirs.
Adam Stratton who owns Tender Gourmet Butchery has been asked to remove his sign (left) because Grill'd believes it looks too much like theirs. Source: Nine News/ Trip Advisor

But Grill’d have argued it has the same red font, is in similar cursive writing and uses the same “r” character as used in its signage.

“It makes me feel like they’re just trying to bully me a little bit about it,” Mr Stratton told 2GB.

“I can’t believe it.”

Pictured is Adam Stratton. He's the owner of Tender Gourmet Butchery in Warringah Mall.
Adam Stratton, who owns the butchery, said he can't believe he's been asked to change the sign. Source: Nine News

However, Grill’d has offered to pay for the changes which it is asking for within two weeks.

Mr Stratton said it’s not enough notice for him to remove it from his business.

Yahoo News Australia has contacted Grill’d for comment.

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