'Absolutely disgraceful': Shoppers slam Woolworths for 'Special Person's Day' cake

Shoppers have slammed Woolworths on social media over a photo of a cake on Father's Day with icing reading "Special Person's Day."

The photo of the chocolate mud cake was uploaded to the Woolworths Facebook page by a Queensland father on Sunday and was quickly reshared by dozens of others.

Although there appeared to be only a single cake with the "Special Person's Day" icing among several others reading "Dad," shoppers slammed the store as "absolutely disgraceful".

"This is a down right disgrace to me as a father and I won't be shopping for cakes at Woolworths anymore," one man said.

Woolworths shoppers have slammed a cake that read
Woolworths shoppers have slammed a cake that read

"Dear Woolworths, this better be a sick joke on your behalf, if not this is really disrespectful," another wrote.

In response to many of the angry shoppers, a Woolworths spokesperson confirmed they were looking into the display and said "it appears to be a one off incident".

"We want to re-assure you that we're absolutely celebrating Father's Day and we're proud to be helping all customers across Australia celebrate Father's Day as seen from our store displays, products and recipe ideas," the spokesperson said.

Some shoppers praised the store for being inclusive and said they hope the same cakes are displayed on Mother's Day.

The icing appeared to only be on a single cake in a Queensland store. Photo: Facebook/ Woolworths
The icing appeared to only be on a single cake in a Queensland store. Photo: Facebook/ Woolworths
A Woolworths spokesperson said it appeared to be a
A Woolworths spokesperson said it appeared to be a

"[It's a] very hard day for kids who can't see their dads or don't have one, nice to see you being so inclusive," one woman wrote.

All Woolworths stores across the country has "Pop," "Dad" and "Happy Father's Day" cakes in store on Sunday.

Last week, early childhood activist Dr Red Ruby Scarlet was slammed as "offensive" for suggesting Father's Day be renamed "Special Person's Day" to allow all children to feel included.

All Woolworths stores across the country has
All Woolworths stores across the country has

She denied it was because of "political correctness," saying "it's about our rights".

“We have single parent families, satellite families, extended families, lesbian and gay families,” she said.

New South Wales Liberal minister David Elliott attacked Dr Scarlet's campaign on Facebook, saying "people still celebrate fatherhood even after their father and grandfathers" have died.