Lila Moss has become one of the new faces of Victoria’s Secret as the lingerie brand gets set for its big relaunch.
At their revamped, star-studded, runway show in New York City on Wednesday, the daughter of Kate Moss, 20, strutted down the street alongside Iris Law – the 22-year-old daughter of Jude Law and Sadie Frost.
The pair wore matching sheer mini dresses, sequined underwear, chunky high heels and a pair of wings, famously worn by the brand’s iconic “Angels”.
The response from fans to a snap of the duo on the Victoria’s Secret social media pages was divided. While some praised their look, many were quick to slam their involvement – particularly Lila’s – as brand ambassadors.
“Lila seems like a lovely girl but she would never have got this coveted role if she wasn’t Kate Moss’ daughter,” wrote one.
“Nepotism at its finest!” said another, while a third commented: “There’s literally no other model who is 5ft 3 in the industry that has achieved what Lila has already achieved as a new model. She also isn’t a patch on her mum. This nepo baby stuff is gross.”
“She’s a pretty girl, but not a model. Sorry, not sorry,” claimed a fourth.
Lila is believed to be shorter than many of her model peers – most agencies require a minimum of 5 foot 9 inches – but has at her early stage in the industry bagged some huge campaigns.
She has already modelled for the likes of Yves Saint Laurent and Calvin Klein – the brand that made her supermodel mother a household name as a teenager.
At the event, Moss rubbed shoulders with legendary models and some of the original Angels, including Adriana Lima, Candice Swanepoel and Lily Aldridge who were also in attendance at last night’s show.
The brand has brought back models from their once-prestigious Angels list alongside new girls like Lila.
This follows years of planning after coming under fire from fans and fashion critics about its lack of diversity, particularly regarding body shapes and sizes, leading to it scrapping its annual fashion show in 2019.
It has been accused of promoting an image of unattainable beauty due to its exclusive use of tall thin models on its runways and in campaigns.
During their absence from the spotlight, pop star turned beauty and lingerie mogul Rihanna’s lingerie brand Savage X Fenty, which has famously showcased models of all sizes, races, sexualities and gender identities, has stepped in and taken centre stage.
The pregnant star’s runway show has been aired annually on Amazon Prime Video for the past few years, to wide praise from viewers.
Now, Victoria’s Secret, which famously cast the likes of Tyra Banks and Heidi Klum as Angels during its heyday, hopes to regain its former glory with a “reimagined” feature-length show also on Amazon Prime Video that focuses on “emerging global trailblazers”.
But while it looks the same similar to “old Victoria’s Secret” in many ways – with familiar faces, images released from last night’s show reveal that the brand has also been heavily inspired by Fenty’s direction as a host of diverse models graced its stage.
Victoria’s Secret The Tour 2023 — the first VS fashion show in four years — streams on September 26th.