'Mom Water' Company Sells Booze With Ridiculed Names Like Karen, Becky

Do you ever find yourself reading something so ridiculous that you automatically go, “OK, there’s no way this isn’t fake!”

It almost feels too on-the-nose for a U.S. company selling spiked, flavoured water to call itself “Mom Water.” But just like all the unbelievable news 2020 has given us, Mom Water is real and the booze seller that thought it was an inspired idea is marketing drinks to suburban moms with flavour names like “Karen” and “Becky.” Because there’s nothing like cracking open a cold one and thinking about the internet’s least favourite entitled white women.

Mom Water’s website states that Indiana-based couple Bryce and Jill Morrison were inspired by their struggles hiding a homemade concoction of flavoured water and low-sugar vodka — which filled their fridges and coolers — from their kids.

“The problem then became distinguishing the ‘special water’ from the actual bottled water,” Jill wrote. “So we would scribble the word MOM on the water bottles to set them apart, so the kids wouldn’t accidentally grab one. It then became our mission to make this drink possible in a ready-to-drink beverage.”

Their website has given personalities to each of the four “spirit-infused still water” flavours announced so far and, as you can imagine, Mom Water’s product line borrow plenty of middle-class-drinking-mom clichés:

Karen tastes like lemons and blueberries. The “bold” mom spends her time at social get-togethers “near the beverage fridge.”

Becky, their coconut-mango flavour, is a mellow mom who