Kmart apologises for R-rated description on children's DVD

Kmart has moved quickly to remove an inappropriate product description targeted towards young girls.

A Shopkins DVD told potential buyers, during their travels the characters “discover a lot of sex and drugs along the way”.

“Watch them enjoy their crazy adventure in Europe,” the description, which has since been taken down, read.

The inappropriate description was published online. Photo: 7 News

In a written statement Kmart Australia apologised for "the incorrect Shopkins World Vacation DVD product description" being published.

"Once we were made aware of the description error, immediate action was taken place to ensure the product was removed online," the statement said.

The description said the children's characters would be learning about sex and drugs. Photo: 7 News

"We are currently investigating to see how this occurred and we are reviewing processes to ensure this does not occur again.

"We once again apologise for any inconvenience caused and thank our customers for their patience."

Kmart has apologised for the incident. Photo: AAP