In fact, the company is already testing the function in Australia and New Zealand. It plans to roll out keyword search more broadly to English-speaking territories in short order. “We are actively listening to the community’s feedback and working on more features to improve the search experience,” Meta told .
A full-text search feature is seen as critical for Threads to challenge (or perhaps even supplant) X/Twitter as the go-to platform for public conversations, particularly around events that are happening in real-time. Threads is missing some other functions that could help it get to that point, such as a TweetDeck (sorry, ) equivalent, but being able to search for posts is vital. It's a key feature that could help Threads bring back some of the users after an initial spike in popularity.
To its credit, Meta has been quickly adding other important features to Threads over the last several weeks, including a and a . So, other functions that users have been asking for may not be far behind.