Incredible reaction to Kmart's Australia Day boycott: 'Couldn't believe it'

Kmart have confirmed they will not be selling Australia Day merchandise this year, with the Indigenous community racing to stores in celebration of the decision.

Actor and content creator Naarah was in her pyjamas at 9pm on Monday evening when she made the last minute decision to postpone her bedtime and visit her local store after hearing the good news earlier in the day.

"I couldn't believe it," she told Yahoo News Australia when she heard about the boycott.

"I shot about Kmart for 2 hours," she added, sharing that she spent $120 during her late night shopping trip which she filmed.

Naarah can be seen holding Aboriginal flag.
Naarah wants to help hold space for First Nations Australia on social media. Source: Naarah

In the video Naarah can be seen buying an array of Kmart products from the clothing and homeware sections while Shirley Bassey's iconic hit 'Big Spender' plays in the background.

One item in particular that caught her eye was a framed canvas created by Aboriginal artist Holly McLennan Brown and the budding actress praised Kmart for supporting First Nations art and making it more "accessible".

Another video of similar sentiment was posted by fellow content creator Isaac Compton, who can be seen dancing on his way to Kmart after hearing they would not be selling Australia Day products.

Kmart standing strong against Australia Day merchandise

Kmart told Yahoo News Australia that although specific Australia Day merchandise would not be available for purchase they do "celebrate Australia through a number of products" that feature Australian designs.

"We respect that the 26th of January means different things to different people," the Kmart spokesperson said.

In the interest of being "inclusive and respectful" they have decided to not offer Australia Day merchandise for the first time in many years.

Naarah was delighted by Kmart's decision and subsequent statement, believing the recent perspective shift around the 26th of January to be a positive change.

“I’m all about positivity and optimism – there’s so much to celebrate about Aboriginal Australia," Naarah said.

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