Ikea gives Aussies up to 75 per cent off with innovative online store

·News Reporter
·3-min read

Ikea Australia has dropped its first-ever As-Is online collection to give shoppers a chance to bag incredible bargains on its second-life products.

From today, Australian shoppers will be able to browse and research second-life Ikea furniture and homewares via the As-Is Online shopping platform.

Man buys second life shelf from Ikea As Is Online range
Ikea Australia has dropped its first-ever As-Is online collection to give shoppers a chance to buy second-life products. Source: Ikea Australia

The latest shopping experience will roll out to all 10 Ikea stores across Australia following a successful trial in Queensland which launched in late April.

Lachlan Mitchell, the product recovery leader for IKEA Australia, said the new As-Is Online platform gives our customers an easy way to shop more sustainably.

The announcement comes amid the rising cost of living crisis, which has seen the price of household furnishing rise by 4.9 per cent in the March 2022 quarter, compared to the same time last year.

Ikea's As Is Online second hand furniture in store
As-Is Online will roll out to all 10 Ikea stores across Australia. Source: Ikea Australia

Mr Mitchell said that with the cost of living rising, affordability is top of mind for Australians.

“As-Is Online could not come at a better time for customers to get a great deal on second-life items, with prices ranging from 20 per cent to 75 per cent off the original product’s price,” he said.

How does Ikea’s As-Is Online range work?

Australian shoppers can browse in the As-Is Online section of the Ikea website for discontinued items, gently used and ex-showroom displays.

The discount range will also include pre-loved furnishings returned through the Buy Back service, which allows customers to sell unwanted products back to the retailer.

After reserving their products online, shoppers can visit their selected store to complete the purchase and collect their furniture or homewares from the As-Is area, which is located just before the checkouts.

Ikea's As-Is Online range example products
Ikea's As-Is Online range includes furnishings, storage, cookware, lighting and more. Source: Ikea Australia

Ikea's second-life range currently offers customers the chance to get their hands on everything from sofa-beds to bookshelves, office furniture, bed frames, bedding and more.

Ikea Australia cites customer demand and sustainability as the reason behind launching their As-Is Online platform.

Research reveals that one in five Australians buys second-hand goods all or most of the time and 21 per cent completely avoid buying anything new.

Ikea aims to become climate positive by 2030

The As-Is Online is also part of Ikea’s ambition to become climate positive by 2030, by giving usable items a second chance and a second home, minimising unnecessary waste and environmental impact.

"We’re not there yet, but we are well on our way to becoming a circular business by 2030, where all Ikea products can be reused, repaired, reassembled and recycled by our customers," Ikea spokesperson Lauren Sinfield said previously.

"We also aim to save as much energy as possible in our operations, with a goal to becoming climate positive by 2030 — reducing more greenhouse gas emissions than the Ikea value chain emits, while growing the Ikea business.”

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