EXCLUSIVE: Remi Bader to Drop Second Revolve Collection
Remi Bader will release a second collection with Revolve on Tuesday.
For the newest drop, available in sizes XXS to 4X, the content creator — who’s a size-inclusive brand consultant — utilized feedback she received from her social media audience.
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“I really wanted feedback whether it was positive or negative,” Bader told WWD in an exclusive statement. “This is a learning process for me, so all feedback was necessary. My favorite part of the process was learning what I could do better and that’s why I am so excited for this collection to release.”
Launching on Revolve.com, the line now includes blouses, two-piece trouser sets and eveningwear. She’s reintroducing bestsellers from her debut in new colors and details, like quilting and contrast stitching. Bader had the freedom to choose the colors, silhouettes and fabric, she said.
“A lot of the feedback was that people wanted options that were less tight and cropped and more items that were loose and flowy, so I made sure to incorporate that into this collection,” she said. “I also made sure to make the colors and fabric more cohesive and really stuck with the idea that it’s a holiday collection, which I think you will feel and see in the pieces between their different fabrics and colorways.”
The partnership with Revolve kicked off after Bader made a “realistic Revolve haul” video discussing her wishes for the brand.
“I was talking about how I wish I could wear more of the clothes as a curvier girl, but not being able to because they didn’t have my sizes available,” Bader said. “Once that video was circulated, Revolve reached out immediately saying they had been wanting to expand their sizes and wanted to do it with me.”
Revolve, known for innovating influencer marketing with its partnerships and destination trips — attracting Millennial and Gen Z shoppers — is getting ready to take Bader to Amsterdam as part of the size-inclusive launch. Bader herself handpicked the content creators invited to join.
“I really have the same inspiration as I always have, making a collection based on being a plus-sized girl who struggles to find things to wear in the fashion industry,” Bader added. “I thought to include cool two-piece sets, sexy dresses, and skirts that might not be available to a larger body in the industry.”
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