Coles' new store features dessert bar, fresh pasta range: 'Superior'

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·News Reporter
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Sydney residents will have a brand new Coles Local store to visit from today, as an innovative new store format opens in Concord.

The new-look Concord store, located at 48-62 Majors Bay Road, opened at 8am this morning, after months of construction.

The modernised store layout features a frozen dessert bar serving gelati, mochi and macarons, as well as a freshly squeezed orange juice bar.

A scoop-and-weigh pet food station, similar to the way customers see nuts displayed in the produce section, will also be featured in the new store, with a range of pet treats and dog-safe ice creams.

A new Coles Local store has opened in Sydney's west. Source: Coles Group
A new Coles Local store has opened in Sydney's west. Source: Coles Group
Inside a new Coles Local store in Concord. Source: Coles Group
Customers who have shopped at other modern-plan Coles stores have been blown away by the innovative new features.. Source: Coles Group

Over 400 ready-made convenience meal products, including salads, curries and lasagnes, have also been stocked in store, in response to increasing demand for at-home convenience. There is also an innovative fresh pasta bar in the new store.

Head of Coles Local Michael Fahd said that the new Concord location is an exciting addition to western Sydney.

“We are excited to deliver a superior shopping experience for Concord and the surrounding community in our modern and spacious store, with a new-look design we know our customers will love,” he said.

Coles fresh pasta bar. Source: Coles Group
The new Coles Local store will feature a fresh pasta bar. Source: Coles Group
Up close view of Coles pasta. Source: Coles Group
Customers will be able to pick up fresh pasta from the new Coles Local in Concord. Source: Coles Group
Pet treat bar. Source: Coles Group
The Pet Treat Bar is similar to the in-store nut bars in Coles's produce sections. Source: Coles Group

Coles Local Concord Store Manager Victoria Barrett said that while the new store may seem intimidating to regular customers, some team members from the old-style store will still be working there.

“Sylvia Scandizzo (27 years) and Nata Costa (22 years) will be very familiar faces to our customers and we thank them for their years of passion and dedication to serving their local community,” she said.

The store will be open daily from 6am-midnight Monday to Friday, 6am-10pm on Saturday and 7am-9pm on Sunday.

New Coles format ‘specifically tailored’ to community

Head of Coles Local Michael Fahd has said that the products offered at the new Coles Local Concord store have been tailored in response to customer research.

“Coles Local Concord is our 11th store in this format, and every one of them is different because we tailor them specifically for the needs of the local community,” he said.

Cheese display in new Coles Local store. Source: Coles Group
The new store features an extensive cheese display. Source: Coles Group
Displays in the new Coles Local store. Source: Coles Group
The store is also adorned with decorations celebrating sustainability. Source: Coles Group

“Our customer research highlighted a real love of pasta among local shoppers, so we have featured a range of almost 250 pastas and sauces, including 118 products that are unique to Coles Local.”

In response to the community’s love for shopping locally, the Concord store will also offer sourdough bread and sweets from Sydney's Sonoma Bakery, and bagels from Brooklyn Boy Bagels in Marrickville.

The store will also be selling fresh seafood from The Fishery, who are a Coles exclusive supplier of sustainable seafood.

Colourful mural above fridge section in store. Source: Coles, provided
The store features unique artwork throughout. Source: Coles, provided

As part of the new-look store, Coles has also commissioned a Sydney illustrator to create a mural on the exterior of the building.

The illustration, by James Gulliver Hancock, captures the essence of Concord, drawing on the themes of diversity and sustainability, which are the pillars of all Coles Local Artist works.

New store to celebrate sustainability, new jobs and food rescue

Coles Local Concord Store Manager Victoria Barrett said she was pleased to be creating more than 50 local jobs for the Concord community as part of the store’s re-opening.

“We are thrilled we have been able to create so many new local jobs in the process of re-opening this store, and our long-standing Concord team members are thrilled with the transformation of their store,” she said.

As part of Coles’s ongoing commitment to sustainability, the Coles Local at Concord will cut out plastic waste through partnerships with REDcycle.

A partnership with food rescue organisation SecondBite will also cut out in-store food waste, as SecondBite will be actively collecting unsold food for distribution for those in need through L’Arche - who are located in Sydney.

Coles has also recently announced that they are on track to reach their goal of being powered by 100 per cent renewable electricity by 2025.

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