Coles has confirmed it is trialling “new security technology” at self service checkouts nationally in a bold effort to clamp down on customers giving themselves an illegal “five finger discount”.
Responding to a customer on Wednesday, a Coles employee revealed that much like its competitor Woolworths, cameras replay live footage back to customers as they process their own transactions.
Coles claimed the cameras, connected to the monitors at each self service checkout, acted as “a deterrent for customers attempting to steal items”.
The supermarket maintained that it “has complied with all relevant laws relating to signage” pertaining to the installation of its new security technology trial.
A spokesperson claimed there were large posters and signs at the front of all Coles outlets which were visible to shoppers as they entered.
New theory ignites speculation over Woolworths cameras
Suspicions resurfaced this week from customers skeptical that Woolworths was being dishonest about its assertion that it did not use facial recognition technology with its checkout cameras.
A customer speculated on Twitter the update meant the retailer was now using the camera to “record, store, identify and track their customers using facial recognition software”.
Such suggestions were first made in October last year by one shopper who noticed small promotional pieces of cardboard covering the part of the screen where the reflection of customers was displayed.
Woolworths insisted in response to this week’s tweet that footage was not recorded or stored, and strongly denied suggestions it used facial recognition technology.
“This is a reflection of yourself, shown only on the screen in front of you. If you do not wish to be a part of the trial, you are welcome to use the staffed checkouts.”
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