A 50-year-old man has been dressing up as his dead sister for 20 years to ease his elderly mother's heartbreak over losing her daughter.
A video, which has gone viral across Chinese social media, shows the unnamed man wearing a traditional cheongsam dress while tending to his elderly mother.
The man, from South China, told the BBC his mother was so grief-stricken by his sister's death two decades ago, she began showing signs of mental illness.
So he began wearing his late sister's clothing, which he said made his mother feel as though her daughter had come back to life.
“She was so happy, so I kept doing it. I’ve basically been living as a woman ever since."
The devoted son, who admitted he no longer owns any men's clothing, said didn't care what anyone thought, as long as his mother was happy.
In the short clip, which has been viewed more than 432 million times, the man with long black hair is wearing a blue and white traditional dress.
He can be seen feeding the frail-looking woman and helping her stretch her legs, as she lies on a makeshift bed on the back of a small van.
The woman says in Chinese: “She is my daughter. When my other daughter died she became my daughter.”
The man has told reporters he doesn’t care what people say because he’s “doing it for his mother”.
“Why would I be afraid of people laughing at me?” he asked.
The selfless gesture has been called an act of "filial piety" - a show of respect towards parents, elders and ancestors, which is is considered a key value in Chinese society and culture.