A Queensland burger chain has come under fire over an advertising campaign that depicts a woman giving birth to a burger next to the words 'We Deliver!'
The advertisement for Burger Urge, which has 15 stores across Queensland, has been slammed as offensive, sexist, and exploitative to women amid calls to boycott the brand.
“Yes, because us women push burgers out of our vaginas all the time…unimaginative, objectifying and stupid!” one Facebook user wrote on the Burger Urge Facebook page.
"You can be funny without exploiting women, get a better ad agency," said another.
"I would be demanding a refund from your ad agency if I were you this is one of the most offensive ad's (sic) I have seen. No burgers for me or my family thanks," another user posted.
Yet for all of the discontent there was an equal amount of support for the Burger Urge advertisement, with people praising the play on words.
"Can somebody actually tell me why this is offensive. Very funny play on the word "Deliver" as far as I am concerned. Well done lads," one person wrote.
One woman even went so far to suggest had the gender have been reversed, the controversy wouldn't exist.
"All those claiming sexism you all would be first to like or love the post had it been a sexy guy with his "BUNS" hanging out!! Don't even try to pretend you wouldn't! It's only sexist when it involves a female!! According to those claiming its disgusting and sexist!!" she said.
Burger Urge managing director Sean Carthew said he had received more positive feedback over the ad and confirmed he wouldn't be withdrawing the campaign.
"We have always tried to be creative and a bit outside the box with the way we approach things, and that’s exactly what we've done here," he told MailOnline.
"We think most intelligent people can see the fun in the advertisement itself but personally, and for that matter none of my team ... see the advertisement as sexist or objectifying women.
"I can see how some people might see it as slightly controversial, but once again, we are always thinking differently in the way we approach our marketing.
"For people we have offended well then all we can do is apologise, but we don’t feel we need to withdraw the campaign."
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