Brandy Melville's new Australian clothing range stumps shoppers: 'Too funny'
The popular clothing store certainly raised eyebrows in its first Australian store this week.
Most of us have owned an item of clothing with a US place name on it. Whether it be Boston or New York, they're often seen scattered among crowds in the name of fashion.
But have you ever wondered what people from those places make of it all? Well that's exactly a situation Sydney-based Brandy Melville shoppers are currently facing, who have been taken aback by the popular store's latest clothing range.
In a TikTok video posted on Friday, a shopper unveils three college-style garments branding the names of Camp Cove, Watsons Bay and the Blue Mountains. While the former two, nestled at the tip of the exclusive eastern suburbs, were generally well-received, the Blue Mountains certainly raised eyebrows.
"Blue mountains is wild," one person declared, garnering over 3,000 likes. The original poster replied: "I could not believe my eyes". "Too funny," another added.
"Guys imagine someone from New York buys Blue Mountains thinking it’s this beautiful place in Europe," one person hypothesised. "Times square < The Three Sisters," one user responded, referencing famous landmarks at the two destinations.
Some people went in to bat for the Blue Mountains, arguing it was a "beautiful" place deserving its place on a shirt.
Others suggested if the region west of Sydney warranted space on the racks, so did other locations including Penrith, Bankstown and Mount Druitt. "Would kill for Campbelltown," one person pleaded. Another suggested TAFE hoodies were on their way.
Brandy Melville under the spotlight after surging success
Brandy Melville's popularity grew exponentially in the 2010s in the US before entering the Australian market in 2019. The Italian fashion brand is known for its one size fits all strategy.
It is currently the subject of a HBO documentary offering an insight into the fast fashion business. Named 'Brandy Hellville & the Cult of Fast Fashion', it explores allegations of racism and misogyny at its stores while it also dissects what some have said are unrealistic beauty standards set for young teens.
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