Big W $25 dupe saves fashionable shoppers $135: 'So chic!'

The colourful twist on a classic button-up comes just in time for the warmer months.

It looks like the big discount retailers are in a dupe-off and the winner! With both Kmart and Target killing it this season with their dupe game, Big W is now coming in hot for Spring, introducing their own lookalike high-end item for those on a budget, and this one is sending social media bananas!

Aussie influencer @thisisgenevieve_ recently wowed her followers by showcasing a fantastic "look for less" option in her content, featuring BIG W's striped &me Boyfriend Shirt priced at just $25.

The budget-friendly choice offers a whopping $135 in savings when compared to high-end fashion labels, with one in particular coming with a price tag of $160 for a similar style.


When the Australian style influencer took to Instagram to share her latest spring fashion insights, showcasing a selection of trendy and budget-friendly pieces from BIG W, one item unquestionably shone as the quintessential choice for the season.

"Omg which Big W did you get the striped over sized shirt from? I bought one from Kmart a year ago and I swear I wear it every day!" one excited commenter enquired.

The Big W shirt is the perfect maximalist style for Spring. Photo: Big W
The Big W shirt is a popular maximalist look for Spring. Photo: Big W

"You have the best eye for picking up the best pieces," chimed in another admirer.

Buoyed by all the love for the shirt, Gen proceeded to share two distinct and stylish looks in a subsequent video.

Commenters couldn't contain their enthusiasm for the vibrant and playful shirt, with one exclaiming, "Love the colourful shirt, perfect for spring.

Another added, "That shirt looks amazing!" while someone else enthused, "Such fun colours!"

"So chic!" chimed in a third.

Gen also mentioned she had just discovered Big W offers free delivery for online orders over $45, "guess that means I'll be shopping from my couch from now on," she laughed.

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