Hungry Jack's hits back at Macca's lawsuit with cheeky TV ad
Hungry Jack’s has returned serve at McDonald’s over claims it "deliberately adopted or imitated" the famous Big Mac burger.
McDonald’s last month filed documents in the Federal Court after Hungry Jack’s released a burger called the Big Jack.
The fast food giant alleged the Big Jack copies "distinctive appearance or build" of the Big Mac, along with its ingredients and tagline; "two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun", McDonald's alleged, according to the report in The Sydney Morning Herald.
In response, the rival restaurant released an advertisement explaining why “the burgers are better at Hungry Jack’s”.
“They reckon Aussies are confusing the Big Jack with some American burger,” the TV ad states.
“But the Big Jack is clearly bigger with 25 per cent more Aussie beef, flame grilled with a barbecue taste.”
“Aussies know you can’t get smaller pan fried American burgers at our restaurants. We flame grill our beef and that’s why the burgers are better at Hungry Jack’s,” a spokesperson for the restaurant added.
McDonald’s said it would be inappropriate to comment on the matter given it was before the courts.
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