Apple event 2023: Live updates on iPhone 15 Pro, new Apple Watches and USB-C everything

Join us for the latest news from the Steve Jobs Theater!

Cherlynn Low / Engadget

Once again, we found ourselves at Steve Jobs Theater in Apple Park, waiting for the company to unveil new hardware. But unlike WWDC earlier this year, there was much less hype. Instead of a mixed reality headset that was a first for the company, this time we only really got new iPhones and Apple Watches — things that Tim Cook and friends have spent so many years refining that it's hard to imagine them looking drastically different.

The keynote took place on September 12 at 1pm ET (or 10am PT). As ever, we gave it the full liveblog treatment live from Cupertino. The full blow-by-blow lives below, as does a comprehensive list of all the stories our team published about the company's new phones and watches.

News and product announcements from the Apple event

Hands-on with the new Apple iPhone 15, Pro, Pro Max and Apple Watch

The new iPhones and Apple Watch against the competition