The supermarket chain appeared to troll the two take-a-way giants with mobile billboards – boasting about its similar products. It began with a truck parked outside a McDonald’s restaurant in what appears to be the UK with an advertisement splayed across its side. The cheeky advert read: “Steve loves a Big Stack from Aldi.”
The billboard shows a man enjoying a burger that resembles a Big Mac – along with a box of frozen fries. An Aldi spokesperson even commented on the matter. “All we’re missing is an ice cream machine that never works,” they said.
Soon after, Aldi targeted a Domino’s store, mocking the chain for its high prices. The ad shows a man eating a slice of pepperoni pizza with the text “Dom knows a pizza that’s a slice of the price” beside it.
Shoppers found the mocking hilarious
The supermarket’s trolling has left some shoppers in hysterics. “You push your luck and it’s brilliant,” commented one person. “Keep them coming.”
“Aldi skating on thin ice since 1990,” another added.
“Poking the lion again,” said a third, with another saying the jokes will “take some topping.”
Not everyone is pleased
Despite shoppers cracking up at the cheeky marketing, the budget supermarket has previously run into trouble with its similar products. British department store M&S reached a High Court deal with Aldi last February following a copyright battle over its Colin the Caterpillar cake.
- Jam Press
Do you have a story tip? Email: email@example.com.