Super Butcher container sale

We operate six factory outlet style shops in Queensland. We only sell the highest Grade beef money can buy and stock beef that is unique, and not normally found in Australia, because it is sold to high-end customers in Tokyo, Osaka, Korea the EU and USA.

100 per cent of all of the beef we sell is Australian, but what sets us aside is that I sell it in bulk. By that I mean I don't sell one slice of eye fillet - I sell you the whole eye fillet.

As I sayd to a Sydney customer, who rang me yesterday; “if I can buy Wagyu scotch fillet at $20 per kg, I am not interested in selling 10 kilograms of it at $100 per kilo on a weekend. Instead I try and sell 5,000 kilos, at $24 per kilogram,”

Effectively this is what’s happening in Sydney and Melbourne this weekend. I have 200,000 kilograms of some of the highest grade beef money can buy, and most of it normally ends up in the high-end Japanese market.

With the crash in confidence since the earthquake, they don’t want it, and there is nowhere else to sell it. So we will be selling it for somewhere near the price of mince at the supermarket. I am talking eye fillet, scotch fillet, porterhouse and rump, from some of the most beautiful British-bred cattle you have ever seen.

The marble score of the meat is two to three, and it comes from 100 to 180 day grain-fed cattle. We did a price comparison on this meat, and we could only find two people in Sydney selling this style of beef. Both of them, I must say, do an exceptional job. For the record, one is in the city, and the other is in the Eastern Suburbs, but calling it expensive is an understatement.

Their prices

• Aged marbled rib fillet - $79.99/kg

• Aged marbled porterhouse - $69.99/kg

• Aged grass fed eye fillet - $64.00/kg

• Aged marbled rump - $40.00/kg

Those prices are something I only dream about. It all comes back to affordability; and who can afford these prices? Not my wife, and not the 15,000 customers I serve each week. Plus, meat does not need to be expensive, if you can work on low margin, and high volume - and that’s what we do.

So what does all this mean?
We are selling a $200 box of meat this weekend, that we would normally sell for somewhere between $320 to $380 at our normal prices - before the Japanese crash.

If you wanted to buy this meat in Sydney, the value of this box, in the two stores we checked, was a massive $800.

Why are we coming to Sydney and Melbourne?
Eight weeks ago Today Tonight did a story on Super Butcher, and how we we’re selling all of this phenomenal ‘Japanese’ meat to our customers at these unbelievably cheap prices.

I then received a phone call two weeks ago from Today Tonight reporter Rodney Lohse, who said he had run out of the ‘Japanese’ meat he had bought last time, and wanted to know if it was still available. It was the best he had ever eaten.

I mentioned that I expected it would last for another three to four weeks, and that is when he said ‘why don’t you take it to Sydney and Melbourne, and sell it out of the back of a container?’ I thought it was crazy, so I said ‘yes!’ And so, here we are, this weekend.

The Super Butcher container sale will be held in the following locations:

• Sydney

Rosehill Gardens Racecourse

Gate 1
Grand Avenue

• Melbourne

Caulfield Racetrack

Gate 21
Guineas Car Park
Normanby Street
Please note: No sales at venue due to permit issues. Orders will be taken for home delivery.

• Brisbane

All Super Butcher stores.

Yatala Factory Outlet
Exit 41
24 Octal St, Yatala

Eagle Farm Factory Outlet
6 Eagleview Place, Eagle Farm

If you live in one of the three cities, but you can’t make it to the site, we will come to you with free home delivery this Saturday.

Visit our website now and order a box. We will deliver it to your front door on Saturday.