Hawkins in WA for secret Myer shoot

Model Jennifer Hawkins at Elephant Rock in Denmark. Picture: Iain Gillespie/The West Australian

Jennifer Hawkins has spent the past two days braving blustery weather at Denmark's Elephant Rocks secretly shooting Myer's spring summer 2015-16 campaign.

Photographer Iain Gillespie of The West Australian captured Hawkins exclusively in a dress by WA designer Aurelio Costarella during a window of sunshine at the picturesque spot.

The model said she was awestruck by the location.

"The West Australian coastline is such a beautiful backdrop for the campaign," she said.

"I have never visited Elephant Rocks before and it is incredible - I can't wait to tell people about it."

While most people are yet to finalise their winter wardrobe, Myer is busy curating the kind of look to covet in the lead up to Christmas.

Among likely trends for summer are vintage, romantic looks by the likes of Kate Sylvester and White Suede, the architectural lines of Aje and Yeojin Bae, retro "French Riviera" chic from by johnny and Alex Perry and bold glamour with a 70s vibe courtesy of Costarella and Oscar de la Renta.

The last time Myer shot a campaign in WA was in 2011 - in sand dunes at Cervantes.

Last year they took the shoot to Fiji.

Both major department stores usually hold their spring/summer launches in Sydney during August, with Myer flagging a date midway through the month for its runway show.