Sponsors walk out on Alan Jones

Major companies are pulling the plug on 2GB's Alan Jones, cancelling advertising on his show after his comment about the Prime Minister's late-father.

Two regional radio stations have also dumped him, while politicians are divided over his apology.

Woolworths, Freedom, Mercedes Benz and Dilmah Tea have all pulled their advertising from Sydney's highest rating breakfast show

There's also been a listener revolt as 2GB's regional affiliates feel the heat.

2AY Albury has been forced to take Jones off the air over his claim the Prime Minister's lies forced her father to die in shame.

Ace Radio boss Mark Taylor says listeners have been phoning all day, saying they will switch off.

“The sort of feedback was we’ll never listen to your radio station again, what are you going to do about this? It’s time to take action,” Taylor said.

While Labor MPs like Transport Minister Anthony Albanese continued to implicate the Liberal Party in the scandal.

"We've seen in Alan Jones comments just the latest event in a series of hateful engagement in the political process," Albanese said.

"People have got to make a judgement, I mean what's acceptable?"

While Federal Liberals weren't taking any bait, although Queensland Premier Campbell Newman did weigh-in, finding a way to praise Jones.

"At least he had the guts to go out there and apologise," Newman said.

Mr Newman says he's not boycotting anyone, whether it be 4BC locally or Alan Jones.

2GB owner John Singleton declined to defend Jones publicly today, saying the veteran broadcaster had done "a good enough job doing that himself".

But critics have attacked Jones’s apology for describing his comments as "off the record."