Perth's new A-list royalty
They are the new "cool kids" on the Perth party scene and their names appear on the most exclusive guest lists and the faces splashed across the weekend social pages.
With Perth coming of age as a cosmopolitan entertainment hub, the city's social calendar has changed dramatically and the invite lists have been updated.
While some footballers and WAGs, and the occasional reality TV star, still make the cut, just being "famous" or rich no longer guarantees you A-list entry.
Jacqui Brown, director of leading fashion event company The Studio, said that over the past 10 years the focus had shifted from wealth to success.
"I feel as though guest lists now are focusing more on successful people and less on wealthy backgrounds than they used to," she said.
"We like to celebrate the success of young entrepreneurs and prolific people in WA.
"Whether your career is starting a blog, a designer label or modelling, they are all very hard industries to crack."
Footballer partners Natasha Butler, Emmi Moore and Samara Tugwell have used their public profiles to branch out and be successful in their own right.
Meanwhile, Perth creatives such as fashion illustrator Pippa McManus and drummer Scarlett Stevens have become social photographer favourites for their unique style.
Publicist Caitlin Irving, who is responsible for the exclusive annual Polo in the Valley event, said the rise of social media had catapulted more youngsters to the top of the social ladder.
"A great guest is someone who is genuinely interested in 'the product' and will hopefully spread good word-of-mouth about it whether that be via their social media platforms or in everyday conversation," she said.
"Social media is generally the domain of the young. More so though, I want people who are influential with their peer group regardless of their age.
"I find that Instagram gets more cut through than Twitter in the local market so I keep an eye out for active Perth-based Instagrammers."
Melissa Lekias, from PR firm Magenta, said it might take just one appearance at a VIP event to make the list but people could fall off just as quickly.
"There is always a young set that are in the 'now' and then they move on and someone else takes their place," she said.
"Then there are the red carpet regulars who are not really considered in the 'now' but part of the established social set."
