Football team’s sexy ad offends
A Canadian football team have found themselves in hot water after their online promo video featuring a female being spray-painted with a team shirt, with their sponsors logo across her breasts, was deemed to have cause offence.
Instead of the video been seen as a great marketing tool for the Vancouver Whitecaps FC (the video has now had over 200 thousand clicks) the club's sponsor is none too impressed with the ‘hyper-sexualised’ depiction of women to sell football tickets.
The team had put one promotional video on YouTube each day in the lead-up to it's opening game in the MLS at the weekend, but the body-painting video has been the really ratings winner for the club.
The Whitecaps also body-painted their kit onto a model for a billboard campaign in Vancouver with their director of marketing defending the provocative video saying the video showcases "the passion soccer fans have for their sport, including the tradition of body-painting and how it is done."
And the video is not the only thing putting a smile on the player’s faces.
They beat Canadian arch-rivals, Toronto FC 4-2 in their opening game.
