Plus-size supermodel Tess Holliday has slammed an image-editing app that used a slimmed down image of her in an advertisement.
The outspoken 32-year-old called out app Pip Camera for using her image without permission in a bid to promote their services.
Holliday, a prominent advocate of the body positivity movement, took to Instagram on Friday after discovering the doctored image.
“An app that has nearly 50k downloads was dumb enough to steal photos of myself & two other plus size women & use them for this nonsense,” the world’s first size-22 supermodel wrote.
The American reiterated that she would never endorse a product which she wouldn’t use herself and revealed her shock such an app was targeting certain people.
“The fact that anyone thinks it’s OK to market this to anyone is appalling,” she wrote.
She stated she has turned down “crazy amounts of money” to endorse image-changing products including teeth whitening and “dangerous” weight loss products.
Ms Holliday also had a poignant message for women who felt the need to use such a service.
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“Never let anyone make you feel like you need to alter your appearance or who you are. You are enough. You are worthy of love in your current body, whatever that body looks like,” she said online.
She finished by stating her lawyers would be getting in touch of the use of her image without permission.