The US Secret Service sex scandal has spawned X-rated jokes, inspired a spicy song set to a local Caribbean beat, and made an unlikely celebrity of a 42-year-old taxi driver who lives with his mother and now seems to be in hiding.
With no other decent leads locally, scoop-hungry journalists fought all week for the favor of Jose Pena, the president of the Hotel Caribe taxi stand who happened to drive home the prostitute who set the scandal in motion.
Fiercely competitive reporters from tabloids to TV networks accused one another of bidding up Pena's fees.
He would disappear for hours in the employ of one or another, the spurned reporters redialing him incessantly, filling his voice mail box with entreaties.
It was Pena, after all, who led journalists to the whitewashed, two-family house on a quiet cul-de-sac on the edge of town where he said the woman lived with her nine-year-old son.
And he described how the woman told him a Secret Service agent refused to pay her full fee and locked his door at the five-star hotel the morning of April 12.
"He's the most important man in the world this week," joked fellow taxi driver William Jimenez.
Colombians had riotous fun at the Americans' expense on Twitter and Facebook, with one wag tying the charge that one of the agents had tried to shortchange one of the prostitutes with the US-Colombia free trade agreement whose implementation was announced just after the summit:
"I don't think any mistake was made. They thought that now that the FTA was approved there was no need to pay tariffs."
There was also a sense of indignation. "It's pretty clear that they want to treat Latin America as a brothel," the Colombian newsmagazine Semana quoted one tweet as saying about the US agents.
The scandal broke after police and hotel security workers were called into the dispute between the woman and the agent over money.
Soon, 11 agents were headed back to the US to face misconduct charges. Six have since lost their jobs, and the US military is separately investigating 11 servicemen. US investigators have determined that about 20 Colombian women spent the night at the Caribe with members of President Barack Obama's security detail less than 48 hours before his arrival for a summit.
"The secret agents didn't think about Obama. All they thought about was being in bed," said the song taking off on the scandal that got its video release Saturday evening at a Cartagena club.
Several dozen US-based reporters had rushed to the colonial Caribbean port to report on the developing sex scandal, joining those already there to cover last weekend's Summit of the Americas.
They've scoured bars and discotheques that prostitutes frequent, with names like Isis and Elektra, logging hours and downing overpriced cocktails while trying to find at least one of the women who allegedly spent the night with members of Obama's security detail.
It didn't help that Hotel Caribe workers were muzzled by their employer and normally helpful senior Colombian police and government officials also clammed up.
One news outlet eventually published photos, found on Facebook, that it said were of the woman who set off the scandal.
The Facebook page was taken down soon after, but by then reporters had a photo of the bikini-clad woman to help in their search. It was shown to desk clerks, maids and bellhops in hopes they would identify her as having been at the hotel.
Neighbors of the home where Pena took journalists identified the woman as "Dania," a woman in her mid-20s from the Caribbean island of San Andres who abandoned her home Wednesday morning with her 9-year-old son and live-in maid and went into hiding.
Other taxi drivers also tried to cash in on the media frenzy. One tried to charge a reporter eight times the customary fee.
"Pena charged 500,000 pesos ($280) for the same thing," driver Marcos Miranda objected after a two-hour hire before resignedly accepting the equivalent of $30.
Yet Pena also broke a code of silence that protects sex workers and others, including cabbies, who take a cut of their earnings in exchange for finding clients, several drivers said privately.
Pena sounded distressed Friday in a phone conversation. Colombian prosecutors had called him in for questioning later that morning and he said he was afraid of being thrown in jail.
An Associated Press reporter who was still trying to catch up with him to have him identify the published photo as the woman he drove home from the Hotel Caribe encountered a worried mother, Gloria Hoyos, at the family home. "I don't eat. I don't sleep," she said, fighting back tears.
By Saturday, Pena's dizzying ride helping the media was over.
His one-story house in a lower-middle class neighborhood, where his 68-year-old mother sells gelatin desserts and flavored ice through barred windows, was shuttered and sealed with a padlock.
The woman known has Dania, meanwhile, has retained a lawyer named Marlon Betancourt, who has refused requests by the AP for comment. But he told another news organization that his client expects to sue the Secret Service agent for abusive behavior.
And his client intends to sell her story.
A police officer at the prosecutor's office, who was not authorized to be quoted by name, predicted big things for "Dania."
"She's going to be famous," he said. "Just wait. She'll be on the cover of Playboy magazine."